Impact mémoire

Some of the areas IM! covers :

Implicit memory testing to measure whether a campaign could result in brand image erosion. Measuring the efficiency of multi-media campaign delivery by building a database of indices used to isolate the “creation” variable. Measuring the non-conscious impact of brands on consumer preference, the desire for a product and the act of purchasing. Overview of “memory-based” ground already established by players in a given sector.

The IM! Research team will be happy to examine your requirements more closely.