Impact mémoire
Code of ethics
| 1
Impact Mémoire (IM!) is a consultancy and research agency offering services to define, enhance and harmonise the memory-building potential of customers’ logos, packaging, advertising messages and advertising media. | 5
IM! refuses to work on advertising campaigns that directly address children who are less likely to be able to distinguish between reality and advertising. | |
| 2
The IM! team combines experts from the worlds of research and education, advertising and industry. This unique convergence of talents enables us significantly increase the quality of advertising messages and better understand the cognitive processes that make them memorable. | 6
IM!’s input allows clients to gain more insight into the memory-building potential of their advertising messages and campaigns but does not enable them to manipulate the processes involved in consumers’ independent decision-making. | |
| 3
IM! business methods reflect the professional ethical standards of its founders | 7
IM! does not hold an opinion on the intrinsic quality of the products or campaigns it studies. Nevertheless, we reserve the right to refuse to work on products or sectors that do not comply with the ethical standards of our agency’s founders. IM! subscribes fully to the principles established by the French Advertising Authority (Bureau de Vérification de la Publicité) regarding misleading or unfair advertising. | |
| 4
IM! subscribes fully to the principles established by the French Advertising Standards Authority (Bureau de Vérification de la Publicité) regarding the use and portrayal of children in advertising. | 8
IM!’s activities help promote research in cognitive science, with the ultimate aim of creating more educational, employment and research opportunities. | |
1st consulting company specialised in advertising efficiency