Impact mémoire
International reach Deep encoding generators
When a creative concept or an advertisement relies on one of these universal themes, it is highly likely that it can reach a broad audience. Moreover, it can potentially be very effective because it will stimulate deep memory encoding.
Communicating through such universal themes — i.e., ones that all of us recognise, are meaningful to us and are deeply rooted in our minds — ensures the creation of a potentially strong connection or memory link. It’s all about associating a brand or product with a stable, long-lasting recollection. The memory trace is stronger, as is the potential for dynamic behavioural effects.
IM! is uniquely positioned to assess your creative ideas and advertising concepts for their ability to be effective in the international marketplace.
Communicating through such universal themes — i.e., ones that all of us recognise, are meaningful to us and are deeply rooted in our minds — ensures the creation of a potentially strong connection or memory link. It’s all about associating a brand or product with a stable, long-lasting recollection. The memory trace is stronger, as is the potential for dynamic behavioural effects.
IM! is uniquely positioned to assess your creative ideas and advertising concepts for their ability to be effective in the international marketplace.
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