Impact mémoire
Methodology Founding principles
“What consumers state in surveys is not enough to predict the impact or optimise the efficiency of advertising messages” (Bruno Poyet, co-founder of IM!)
Cognitive Science
Cognitive Science is the inter-disciplinary study of mind and intelligence, embracing philosophy, psychology, artificial intelligence, neuroscience, linguistics, and anthropology. It enables us to understand how a message is perceived, retained and restored and its possible impact on our behaviour.
1st consulting company specialised in advertising efficiency