Impact mémoire

A study of the advertising efficiency of different media channels :

Impact Mémoire was commissioned by Lagardère Publicité to conduct a cognitive science-based study of the effect of combining different media to enhance memory impact. Which media combinations have the most powerful effect? What is the memory efficiency of several media combined versus a single medium? What is the optimum exposure frequency for increasing impact?

The findings of this study are based on experiments conducted at a cognitive science research laboratory..

> Click here for an abstract of the study and its main findings.